When you want to search for something online, where do you go? Chances are that you quickly open a Google tab. It costs you nothing and the search engine gives you a bunch of options to pick from. But is that the whole picture? You might not be paying money but you are paying with your #data. It’s a business model that big tech giants like Google and Facebook have used to establish market dominance. Antitrust regulators are starting to wise up now, however. The Data Governance Network’s research shows how they can go about regulating zero-price platforms.